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abas is launching the

Everyone is talking about digital transformation, IoT, or Industry 4.0. But only few small and medium-sized businesses know what it's really about. This has been confirmed by a recent study conducted by the Technical University of Central Hessen*. Experts and providers often choose language teeming with jargon, but never explain what matters most: How and why new, disruptive technologies are changing everyday life and the perspectives of established businesses. Or what midmarket businesses can do to remain competitive.

Karlsruhe, abas Software AG - Together with renowned partners from research, education and consulting, abas wants to raise awareness with a major campaign. There is broad consensus that the German midmarket has fallen behind in terms of digitalization. Specifically: The comparatively low degree of digitalization of key business processes is already affecting the competitiveness of many companies today. "Some consultants even estimate that nearly half of the midmarket distributors in Germany have disappeared over the last 15 years," explains Mark Muschelknautz, CMO, abas Software AG.

Where as larger companies with relevant departments and research projects remain on the cutting edge of technology, particularly small and medium-sized enterprises in the manufacturing industry find it difficult to identify relevant developments early and use them to their advantage. The good news: "The technical possibilities are out there and their implementation is often not very expensive", according to Mark Muschelknautz.

Further reading

Exhibitor: abas Force Business Solution (China) Limited


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